Social Media

How to Setup LinkedIn

LinkedIn is by far the best online job search tool available to you today, it’s a powerful piece of kit and if used correctly it can be a useful aid in finding the right job. We cover more about LinkedIn Job Searching in Step 3.

Most of what’s powerful about LinkedIn as a job-search tool is not obvious to the casual LinkedIn user and many crucial areas are overlooked.

LinkedIn can be used as a job search tool, where you can apply for positions or contact potential employers directly, but LinkedIn is so much more than this and can be set up so that people contact you directly about opportunities; this is where the power really is.

Setting up LinkedIn correctly will give you much more online exposure, making you more visible to recruiters and potential employers.

Privacy and Settings 

It’s important you setup LinkedIn privacy and settings correctly. Follow these steps for maximum online exposure.

At the top right hand side of your LinkedIn home page, hover over your profile picture icon and click ‘Manage’ next to ‘Privacy & Settings’.


After you click on ‘Manage’. Click on ‘Privacy’ near the top of the screen.

Profile Privacy

  • Click ‘Edit your public profile’ (The public profile options page will appear)
  • Click ‘Create your custom URL’ and enter your name or as close to it as possible to create your unique URL.
  • Click the button next to ‘Make my public profile visible to everyone’
  • Ensure all the boxes are ticked then click ‘save’ and back on your browser.

Profile Setup

As previously mentioned it’s important you setup your LinkedIn profile correctly. Follow these steps for maximum online exposure.

Your primary objective is to achieve All-Star profile strength. You are 40 times more likely to receive opportunities through LinkedIn with an All-Star profile and it’s the minimum profile strength recommended by LinkedIn. This section also goes beyond LinkedIn’s recommendations by giving you some great tips to make your profile even more advanced.

The 5 levels to attain 100% profile completion or ‘All-Star’

  1. Beginner
  2. Intermediate
  3. Advanced
  4. Expert
  5. All-Star

The main reason to achieve All-Star profile strength is to ensure that you will appear in LinkedIn search results. If someone searched on your last name and your Profile was incomplete i.e. ‘Expert’, ‘Intermediate’ or ‘Beginner’, all of the other ‘All-Star’ Profiles would rank higher and push you down the search rankings. LinkedIn’s search algorithm filters by relevance – it will also rank your search by Connections in Common, Connections by Degree (1st, 2nd then 3rd Degree Connections) and finally Groups in common. All searches conducted on LinkedIn are unique and relevant to you.

How to achieve an all-star profile

  • Add a profile photo
  • List 2 or more positions you’ve held, along with descriptions of your roles
  • Have 5 or more skills on your profile
  • Write a summary about yourself
  • Fill out your industry and postal code
  • Add where you went to school
  • Have 50 or more connections

New or Existing Profile

If you are setting up your profile for the first time you’ll see editable sections where you can add the relevant information to your profile. However if you are editing your profile you can do this directly from your existing profile page.

Important Note

LinkedIn is a business-networking tool and therefore you need to make sure your profile is visible to everyone. Sometime individuals will not upload a profile picture, or hide certain parts of their profile. This is a mistake if you are looking for work.

It is recommended that you switch on all visibility settings and ensure you complete every section when setting up your profile.

The following should be completed.

Personal information 

  • Insert your name in CAPITAL LETTERS
  • Add a photo
  • Add your job title followed by your company slogan or personal specialism such as “Professional Writer”
  • Add your location
  • Add your email address
  • Add your phone number
  • Add your location
  • If you have a Twitter account, add it here
  • Add your company website and LinkedIn profile URL

Profile summary

There are two types of profile summaries, personal and business. In this example we focus on a personal summary.

  • Opening paragraph: Describe the work you do and the level you do it at (executive, manager, professional, etc.) And include any special expertise such as industry specialization, skills, companies worked for, etc. You can include years of experience as long as it’s impressive, but don’t go over 10. (If it’s more you can say 10+.)
  • 2nd paragraph: Describe what you do currently (or what you did most recently) and briefly describe up to five impressive accomplishments.
  • 3rd paragraph: Add any important work-related qualifications.
  • 4thparagraph: Add your contact information, phone number, email address, website.


Add a new position by clicking ‘Add position’

  • Add a description of your current position and list some achievements specific to that position. If you are creating a business profile then write a summary to reflect your products or services.
  • You can also add media to your experience, such as a CV, video and article relevant to you or your business.
  • We recommend adding 5 years of career history. As you know by now, it’s important to get as much online exposure as possible, the more employment history you include the more chance you have of being found.

Top TipAdd your phone number next to your job title on your current position


  • Add Degree/Grade if applicable
  • Add Activities and Societies if applicable
  • Add Description if applicable
  • Add Media, if applicable

Top Tip: Even if you are a career professional it’s important to add your school, college and university to help you achieve All-Star profile strength and give you more online exposure.

Additional Info

  • Add Interests, be sure to add at least five.
  • Add Personal Details.
  • Add Advice for people to contact you.

Top Tip: Ensure your interests are personal rather than work focused. People are also interested to know what you do outside of work.

Skills and Endorsements

Top Tip: As well as adding professional skills ensure you include personal ones. People want to get to know you out of the working environment, so add skills that help to build greater rapport.


Top Tip: In addition to courses, you can also add any training and coaching you have received. As before ensure these are both professional and personally focused.


Top Tip: Add charitable organisation that you are involved with

Languages, Publications & Projects

Ensure these 3 sections are completed as much as possible.


Top Tip: Join groups you are interested in and groups you think your target audience is interested in. Many of your future connections will come from the groups you are a member of.


Top Tip: Follow influencers, news articles and companies that you are interested in and those you think your target audience will be interested in. Many of your future connections will come from people who follow the same influencers/topics as you.